Web1) “Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.” – Brian Tracy 2) “If you are not taking care of your customer, your competitor will.” – Bob Hooey 3) “You don’t need a big close as many sales reps believe. WebJun 14, 1999 · SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May...
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